Green Glossary for WE7

1. Carbon Footprint

The total greenhouse gas emissions (e.g., CO2, methane) generated directly or indirectly by an individual, organization, product, or event, measured in carbon dioxide equivalents (CO2e).

2. Carbon Neutral

Achieving a balance between emitting carbon and offsetting emissions by removing an equivalent amount of carbon from the atmosphere through sustainable practices or carbon credits.

3. Carbon Zero

A state in which no carbon dioxide emissions are produced during operations or activities, achieved without relying on offsetting strategies.

4. Circular Economy

An economic model focused on reducing waste and reusing resources by designing products and systems that prioritize recycling, remanufacturing, and sustainability.

5. ESG (Environmental, Social, Governance)

A framework used to measure a company's environmental impact, social responsibility, and governance practices. It is often used by investors to assess a company’s sustainability and ethical standards.

6. Net Zero

Reducing greenhouse gas emissions as close to zero as possible and offsetting the remaining emissions through actions like reforestation or carbon capture to achieve no net increase in atmospheric greenhouse gases.

7. Sustainable Development Goals (SDGs)

A collection of 17 global goals established by the United Nations, designed to address pressing challenges such as poverty, inequality, climate change, and environmental degradation.

8. Conscious Marketing

A marketing strategy that prioritizes authenticity, ethical practices, and social responsibility while avoiding fear-based or manipulative tactics.

9. Renewable Energy

Energy sourced from natural processes that replenish themselves, such as sunlight, wind, rain, tides, waves, and geothermal heat.

10. Greenwashing

A deceptive practice in which a company presents itself as environmentally friendly without making meaningful changes to its practices or reducing its environmental impact.

11. Biodiversity

The variety of life forms in an ecosystem, including plants, animals, and microorganisms, which contribute to the planet’s ecological balance and resilience.

12. Sustainable Business Practices

Strategies and actions that minimize a company’s environmental footprint while promoting social equity and economic viability.

13. Ethical Advertising

Marketing efforts that align with honesty, transparency, and respect for consumer well-being, avoiding misinformation or exploitation.

14. Lifecycle Analysis (LCA)

A method to assess the environmental impact of a product or service throughout its entire lifecycle, from raw material extraction to disposal or recycling.

15. Zero Waste

A philosophy and strategy aimed at reducing the amount of waste sent to landfills by reusing, composting, recycling, or redesigning systems to prevent waste from being created.

16. Impact Metrics

Quantifiable data points used to measure the environmental, social, or economic impact of an organization's operations, products, or campaigns.

17. Green Supply Chain

A supply chain that incorporates environmentally friendly processes, such as sourcing sustainable materials, reducing waste, and lowering emissions during production and transportation.

18. Diversity, Equity, and Inclusion (DEI)

Principles that promote fair treatment, access, opportunity, and advancement for all individuals, while striving to eliminate barriers to participation.

19. Sustainable Marketing Channels

Advertising and communication platforms selected based on their low environmental impact and alignment with sustainability values.

20. Conscious Consumerism

The practice of making purchasing decisions based on a product's social, ethical, and environmental impact, supporting brands that align with these values.